What on earth would I do if I ever found myself without my cell phone? Shrivel up and die! That’s what. It is said that millennials spend at least 5.7 hours a day on their phones. Checking it at an average of 150 times. Now factoring in that my work is predominantly internet-based, I’m single, I don’t have children, I have a flair for the socials, AND there is currently a pandemic ravaging the world right now; my smartphone undoubtedly holds my life hostage!
Cause and effect.
Therefore, it comes to no surprise that I almost had a nervous breakdown the other day when I accidentally dropped my phone and broke it. Admittedly, I have a case of the butterfingers. I drop my phone at least twice a day, but it’s never actually shattered on me. Wasting no time, I started making plans to replace my beloved smartphone. I use the damn contraption for everything! It’s my lifeline.
I made a list of what I needed and evidently, durability was at the top of my list. I’m talking all shockproof, waterproof, dustproof, heat resistant, gorilla glass everywhere type resilience. Yes, it still had to be pretty! We all know your girl isn’t about that rugged life. Then, of course, the basics of every millennial: a good camera (for them selfies), large storage capacity (for said selfies), good processing power (because we love to multitask), and a long-lasting battery (because taking a break from the socials to charge your phone, is not “goat” like behavior).
Subsequently, I did what every self-respecting millennial does when they want to find something. I Googled the best phones on the market that suited my needs. It wasn’t long before I was being stalked by cell phone ads at every click. After a good 48 hours of debating and research, the coin toss was between two phones. I decided to go make up my mind in the presents of experts at a gadget store I frequent, in my favorite mall.
Being under the influence.
The vibe of this specific store is like no other. The lighting, the spaciousness, the overall theme through the color scheme, and the music they play just ties’ it all up and really adds to the ambiance of the place. The expertise of the associates there if of course a much-desired feature, but the particularly beautiful man on the other side of the counter… Smelling like the sunrise; eyes captivating like water in the moonlight; with that sweet, soothing, baritone voice that melodiously activates all your chakras; and a body that puts Greek gods to shame… Well, he is of absolutely no consequence. The fact that I have dropped quite a bit of cash in that store trying to give that man a chance at happiness with me, is purely coincidental. I mean, it’s all harmless banter. The flirtatious looks, accidental arm grace, and me leaving with half the store that always is obviously part of the process.
Speaking of which, I have a phone cover for every week of the year if anyone is interested in buying them off me. Mint condition, with some still in their cases. – It is very clear that being single doesn’t do well for my pockets.
When picking a phone, there are a few elements that stimulate your decision-making process. Whether it is a preference or otherwise, things like price, brand (iPhone, Samsung, Huawei), operating system (IOS/Android) and even the season (Is there a promotion running – Black Friday) could play a role in your decision making. Depreciation in the value of a phone is also a fundamental factor for me. I like to keep up with the trends, therefore, being able to trade in my existing gadget for an upgrade at a good price is something I appreciate.
Setting up my device.
I already had a SIM card and I felt my current network provider was doing a decent enough job, therefore there was no need for me to change it. However, I did need to buy more credit – for calling and or data. Since this was a new device, signing in to my account also involved selecting my preferred language, setting up password/finger and facial recognition, setting up a few security questions, email address and verification of the email address, setting time and date, as well as other options. This is all done after they make you fill out a form with your name, age, sex, marital status, etc.
Once I had set up my account and the basic features of the phone, I had to download a few essential applications. I needed to get back in touch with my tribe as soon as possible! I had missed so many juicy bits in the stories I was following on my socials. Needless to say, once I was all set up, my phone vibrated itself into a seizer for a bit.
You have been reading about a snippet of my life and already you have accumulated so much information about me. You have learned about my age group, my gender, my marital status, ethnicity, my likes and dislikes, internet browsing patterns, career bracket, and even that I’m into fairy-tales and I too hope to find my Prince Charming one day.
Just to give you a brief run down, from the moment I decided I needed a phone, data was being collected. What motivation did I have (FOMO – Fear Of Missing Out!)? Did the ads I saw aid in my decision? Why that specific phone then becomes the question. Was it the color, the functions within the device (camera quality, storage space, etc.), etc.?
Which store did I go shop at and why? Is it because it’s conveniently located? Are they affiliated with a specific network provider that I like? Do they have specials running? Does the setup of the store make it more appealing to my senses? – Because vibe is king. Other reasons could be that I like the customer service there. There are obviously quite a number of follow up questions that come with these. One thing I can definitely say is that the manager knew what she was doing when she put that Demi-God of a man at the Help desk! I don’t know if that store actually has something different to offer from its’ sister stores, but that man is definitely bringing in sales for them! – All of which is relevant data when it comes to sales variance.
Every app I installed has a few things it needs in order for it to work. Some being, access to my time zone, language, media, camera, audio, and even my location. All these apps will also sometimes feed off each other in terms of information. Then they will analyze, if I like this app, I must also like this one or there is a greater probability that I would actually prefer this other one with all information considered. Heck, even when you ask one app to remember your password, suddenly other others also have access to it. All that is data they are keeping track of!
How valuable is data? If you were starting your own business, how much would you pay to have all this information? To have the ability to specifically target individuals you knew for a fact you could convert into revenue? – A ‘cheat sheet’ as it were…
Data collection is a vital part of Market research. This information is important so you can make educated decisions, in order to strategize and make improvements where need be. Or simply duplicate and adopt features from areas that are doing well into areas that are struggling. To do so, you would need accurate data and that is what Elamant is all about.
At the end of the day, profit margins are the bottom line. If there is an entity that can get you to where you need to be sooner rather than later, I would bet you a billion-dollar industry that that’s exactly where all your interest is going to go!
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